The battered trading platform paid a reported $5.5 million for the 30-second spot it booked in December, weeks before the controversy. But many people on Twitter declared it a waste. (See their responses below.)
The ad targets the everyperson customers that Robinhood enraged when it halted purchases of GameStop and other companies last week during frenzied trading that pitted day traders on Reddit against Wall Street pros. The move prompted an outcry, lawsuits and condemnation from politicians, including Rep. Alexandria Ocasio-Cortez (D-N.Y.) and Sen. Ted Cruz (R-Texas). Robinhood lifted the curbs a day later.
In the company’s 30-second ad “We Are All Investors,” down-home images of a woman greeting her dog, a guy comforting his baby and a shop owner opening up appear. “You don’t need to become an investor,” the narrator says. “You were born one.”
Twitter wasn’t buying it.
Nice damage control ad. That’ll fix everything!
— Creative Storm (@Creative_Storm) February 4, 2021
This is the “tell you it’s raining” part of “piss on your head and tell you it’s raining”
— Sam Spade (@EHectar) February 4, 2021
We WERE all investors sounds more suitable
— RUN-MCK 21 (@Jay876K) February 4, 2021
Good to know you can afford super Bowl ads but not the shares your users want to buy 👍🖕
— Nate (@Atoolforyou) February 4, 2021
@RobinhoodApp biggest crooks in the fuckin game right now…changing the rules again as they see fit. Joke. But hey I’ll get a generic form email reply, that should fix it. And then a super bowl commercial. Wonderful. Fuck you
— Pghsilverbug (@pghsilverbug) February 4, 2021
— Justaburger (@Justaburger5) February 4, 2021
Lol imagine trying to come back from this. Save your Super bowl ad money and take your L.
— Suelo (@Suelo) February 4, 2021