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A woman rides her Peloton exercise bike at her home.
Ezra Shaw/Getty Images
Peloton Interactive
stock surged Wednesday after the company announced it had struck a partnership with
Amazon.com
to sell select hardware and accessories on the e-commerce giant’s U.S. stores.
Peloton (ticker:
PTON
) customers will be able to purchase the company’s signature Bike, Guide, and select accessories and apparel. The Peloton Bike will be available with in-home delivery, the company said, with the option to select assistance for assembling the bike at no additional cost.
“Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase access to our brand,” said Peloton chief commercial officer, Kevin Cornils. “We want to meet consumers where they are, and they are shopping on Amazon.”
Peloton stock was up 7.7% to $12.06 in premarket trading on Wednesday.
Write to Sabrina Escobar at sabrina.escobar@barrons.com
