It has been a rocky road for
Snap
stock, but a research firm found plenty of positives about the parent company of social media platform
Snapchat
ahead of its earnings release Thursday.
A team of analysts from LightShed Partners detailed the company’s stumbles—including ad-targeting struggles, grappling with advertising competitor TikTok, and leadership challenges—but said recent mistakes are salvageable, given its dependable and growing user base.
